What to expect from the introductory meeting
We first need to answer three basic questions:
1. What is the objective of the video? We need to establish whether you are looking for an ad for your flagship product, a viral video focusing on a new service, a video explaining a new app to your clients, a branded video for your company, a success story featuring your clients or a hiring video for recruiting purposes. We’ll find out whether you are targeting new customers or whether you wish to engage existing clients and partners. In any case, we will ask a lot of questions. We will identify which type of video works best for you – and we'll tell you why. A well-crafted video with a clear message and one main objective tends to work best. And that's exactly what we'll design. Together. Just you wait.
2. Who are we shooting for? Now that we know what we want, we'll need to define a target group. Are we going to be making a video for children, teenagers or students? For employees or those looking for jobs? Or perhaps for your grandparents? Not sure who you want to target? All of the above perhaps? Certainly not, we know that for sure. Don't worry about a thing, we'll help you find the right focus.
3. Which platform works best? We’ll discuss whether your video should run on television or feature on social media. Or perhaps whether it would be best screened in the cinema. Or promoted on a corporate website, a campaign microsite or using an offline loop at a trade fair. Each medium and each channel comes with a range of implications for the creative process.