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Epic videos for your epic needs

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Lingea CZ: Human Translator

Lingea CZ: Human Translator

Check out our commercial video to find out what can go wrong when you translate things a little too literally.

Sinea Maya

Sinea Maya

TV commercial for Sinea Maya, a 100% plant-based mayonnaise. Produced for TV Nova, screened during Wimbledon 2019.

Product website
National Cleanup

National Cleanup

You are invited to attend the Czech National Cleanup!

Bike to Work

Bike to Work

Cycle Evolution now! Official video for the Czech Bike to Work 2019 challenge.

Campaign microsite
Brno University of Technology

Brno University of Technology

Commercial video for the Brno University of Technology

Campaign microsite
Ride fair!

Ride fair!

Everything you ever wanted to know about cycle lanes but were afraid to ask. Respect each other regardless of whether your drive a car, ride a bike or walk! Produced for BRNOmycity in collaboration with BESIP and Czech Police.

BRNOmycity
Kostka Footbike

Kostka Footbike

Our Kostka Footbike campaign for all nature lovers and their four-legged friends! #jedukostku #jedusisvoje #kostkafootbike #kostka #footbike #mushing #dog #foureleggedfriend

Campaign microsite
Kostka Footbike

Kostka Footbike

Campaign and commercial video for Kostka Footbike. #jedukostku #jedusisvoje #kostkafootbike #kostka #footbike

Campaign microsite
Ride Brno: Doorzone attack

Ride Brno: Doorzone attack

A whiteboard video for Ride Brno. Whether you are riding a bike or driving a car, show some respect.

Ride Brno
ROI Hunter

ROI Hunter

Brand video and hiring commercial for roihunter.com, the single certified Facebook partner in the Czech Republic.

ROI Hunter
Ride Brno: iWalk

Ride Brno: iWalk

Walking: a revolutionary idea in the world of transportation!

Ride Brno
Ride Brno: The Almighty

Ride Brno: The Almighty

Are you the chosen one? The ultimate pedestrian zone guide. Ride Brno!

Ride Brno
Ride Brno: 7 things that won't happen when your ride a bike

Ride Brno: 7 things that won't happen when your ride a bike

Tips and tricks that might just save the day. Ride Brno!

Ride Brno
Leave the Hate!

Leave the Hate!

Sure, everyone needs to blow off some steam from time to time, but have is never a good starting point. Leave the hate!

Leave the Hate!
Groovy Gooseberry

Groovy Gooseberry

The coolest bar in town deserves the coolest add. You can’t resist the Groovy Gooseberry.

Super Panda Circus Bar
Riverside Train Station

Riverside Train Station

Visualization of one Brno railway station renovation scenario, including a new city district

Wolf of BUT

Wolf of BUT

Not sure how to become a successful graduate? Watch and learn!

Landek Park

Landek Park

The Technotrasa project promotes the industrial sights of the Moravian-Silesian Region: Landek Park

Darkovičky Fort

Darkovičky Fort

The Technotrasa project promotes the industrial sights of the Moravian-Silesian Region: Darkovičky Fort (director's cut)

Kometa Brno Pivous

Kometa Brno Pivous

Introductory video for the Beard-off campaign!

Savarin Prague

Savarin Prague

Advertisement for a planned department store.

Toadsquare Entertainment

Toadsquare Entertainment

Toadsquare: a home for creative industries

Toadsquare

Toadsquare

Toadsquare: a home for creative industries

Burn

Burn

Street art and graffiti-themed Burn energy drink commercial.

About us what we do

We provide comprehensive audiovisual services in advertising, animation and film production. We divide our time between personal and commercial projects. We love doing both: it’s great fun – and it pays the bills.

We create. As co-producers, we’re behind the action comedy series Stuntmen Ltd we’re also launching a sketch show pilot series for an online TV channel. We shoot viral videos and laugh about the social media comments.

We know a thing or two about marketing. Our directors Luboš Ondráček and Jiří Fabík are experts at turning ideas into exceptional creative solutions. We've crafted commercials which took the media by storm as well as viral videos with millions of views. We know how to capture the viewers' attention: emotions are the key. Positive ones work best, and we know how to cram them into the unlikeliest of places. And that'a good thing for our clients, because emotions sell. Pure and simple.

We are here for you. Would you like to find out more about how commercial videos are made? Read on or contact us right away and we'll tell you all about it over a cup of great coffee.

Commercial videos step by step

Meet

A good analysis is essential

What to expect from the introductory meeting

We first need to answer three basic questions:

           1. What is the objective of the video? We need to establish whether you are looking for an ad for your flagship product, a viral video focusing on a new service, a video explaining a new app to your clients, a branded video for your company, a success story featuring your clients or a hiring video for recruiting purposes. We’ll find out whether you are targeting new customers or whether you wish to engage existing clients and partners. In any case, we will ask a lot of questions. We will identify which type of video works best for you – and we'll tell you why. A well-crafted video with a clear message and one main objective tends to work best. And that's exactly what we'll design. Together. Just you wait.

           2. Who are we shooting for? Now that we know what we want, we'll need to define a target group. Are we going to be making a video for children, teenagers or students? For employees or those looking for jobs? Or perhaps for your grandparents? Not sure who you want to target? All of the above perhaps? Certainly not, we know that for sure. Don't worry about a thing, we'll help you find the right focus.

           3. Which platform works best? We’ll discuss whether your video should run on television or feature on social media. Or perhaps whether it would be best screened in the cinema. Or promoted on a corporate website, a campaign microsite or using an offline loop at a trade fair. Each medium and each channel comes with a range of implications for the creative process. 

Meet

Create

Each video is unique

Inside the creative process

We collected a fair amount of information during the course of our introductory meeting. Now it's time for the next step. Let's look at the two most common options of what happens at this stage:

Option one: We’ll shoot a viral video that will entertain, shock or move your viewers, break social media channels and reach thousands of potential customers. We've made videos like this before and we are ready to do it all over again. In such cases, the creative process begins with an internal idea contest where selected creatives[DK1]  pitch as many interesting ideas as possible. Although great ideas are said to be priceless, you only need to foot the bill for sketches at this stage. We will then choose the best idea together, finalize a budget and come up with a script. We will discuss the first draft of the script together, modifying it as needed and then developing a final version. Once this has been approved by everyone, we’ll start preparing for the actual shoot.

Option two: We’ll shoot a video about your company or production process. In this case, the creative process takes place wherever you are located. Camera in hand, we will take a tour of your “home base” in order to find out anything and everything we need in order to develop a script which fully meets the requirements you expect of the video. We will then finalize the budget and prepare for the shoot.

Prior to production, the script will be checked by one of our external copywriters. If you like, we know how to go international. We’re more than happy to arrange high-quality translations and copywriting for a multilingual version of your video.

Shoot

What happens on set

The shoot

Perfect project preparation saves time and money. In addition to professionals and equipment, the budget will need to accommodate for actors, location rental, costumes and props, right from the moment the cameras start rolling. In case we'll be shooting at your company headquarters, you also need to factor in your employees' time. All the more reason for a thorough preparation stage. This may cover a wide range of activities including site inspections, consultations with the director, cinematographer and other film professions, location choice and organization, casting, costume rehearsals and the production or purchase of props, costumes and backdrops. Last but not least, it is essential to obtain the necessary permits, most often for aerial work with drones or for shooting in public spaces.

We come prepared for each and every shoot, both in terms of personnel and technology, so that efficiency and uncompromising quality reign supreme on set. We are fully capable of covering medium-sized productions with our own camera, lighting, sound and grip equipment. For larger productions or in the case of special requirements, we rely on trusted rental houses. 

Edit

Postproduction magic from A to Z

Postproduction

Postproduction begins with a working edit of shot footage. The first rough cut only includes elements essential for your preliminary approval, i.e. titles, graphics, animation, effects, and an approximate voiceover. Once you give us the go-ahead, we pull out all the stops. In addition to finishing the above-mentioned components, we fine-tune the edit, color grade the image and prepare the sound design, final voiceover and sound mix. As for music, we can either provide an original soundtrack or make use of tried and tested music banks.

Launch

How to get millions of views

Want to go viral?

A thorough analysis of client needs and the right creative choices will ensure that your video finds its viewers, delivers the intended message, and generates revenue. However, before we start celebrating, let's make sure we've made the most of its potential. We'll discuss posting and sharing strategies as well as performance-enhancing tools designed to boost exposure and seeding options for your video on community sites and influencer marketing channels.

In fact, we can prepare a comprehensive strategy tailored to your specific needs. We know the right people. Our seasoned online and offline marketing professionals will help you launch the perfect campaign.

Full service advertising campaigns:

Jedeme Kostky, a campaign for KOSTKA - kolobka, s.r.o.

Jedu Kostky, a campaign for KOSTKA - kolobka, s.r.o.

Hej-Ty, a campaign for Nesehnutí

Epicture in the media In need of a second opinion? Here you go

Viral videos of the week

The BUT has turned to viral videos in the past, their latest is once again a success!

Read the article

The Wolf of BUT

Great recruitment video made by BUT students! Brno might not be a great metropolis, but a coffee machine spewing dollar bills might just make you want to join the pack!

Read the article

BUT lures new students with video parodying The Wolf of Wall Street

The Brno University of Technology launched a new promotional campaign called The Wolf of BUT.

Read the article

Brno faculty parodies The Wolf of Wall Street

The Faculty of Electrical Engineering and Communication Studies has created an eye-catching invitation for prospective students.

Read the article

Do you want to be like the Wolf of Wall Street? Register for studies at the BUT.

The promotional video attracts students to the Faculty of Electrical Engineering and Communication Studies of the Brno University of Technology, providing a witty introduction to individual fields of study and a celebration of the benefits of student life

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Brno faculty parody takes on The Wolf of Wall Street

The Brno University of Technology published another original recruitment video, unparalleled in the Czech Republic.

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Sexy chicks and hot tub lectures: BUT students parody The Wolf of Wall Street!

The Brno University of Technology has a great sense of humor!

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Scandalous recruitment video of VUT in Brno!

The Brno University of Technology is hoping to attract new students in a rather special way.

Read the article

Contacts