SMS InfoComm Ltd.
Company promotion for SMS InfoComm Ltd. Animated graphics included.Sms InfoComm Ltd.
Company promotion for SMS InfoComm Ltd. Animated graphics included.Sms InfoComm Ltd.
Corporate video for Hestego Inc. Animated graphics and spy elements included.Hestego Inc.
Kentico: The All-in-One That Gets It Done. CMS, E-commerce, and online marketing.Kentico software
Madfinger Games present a first in virtual reality gaming. Enter a virtual Zen workshop and turn your dreams into reality.Monzo VR by Madfinger Games
Product video for legendary barefoot brand Skinners. Raised over $650K on Kickstarter.Kickstarter campaign
We provide comprehensive audiovisual services in advertising, animation and film production. We divide our time between personal and commercial projects. We love doing both: it’s great fun – and it pays the bills.
We create. As co-producers, we’re behind the action comedy series Stuntmen Ltd we’re also launching a sketch show pilot series for an online TV channel. We shoot viral videos and laugh about the social media comments.
We know a thing or two about marketing. Our directors Luboš Ondráček and Jiří Fabík are experts at turning ideas into exceptional creative solutions. We've crafted commercials which took the media by storm as well as viral videos with millions of views. We know how to capture the viewers' attention: emotions are the key. Positive ones work best, and we know how to cram them into the unlikeliest of places. And that'a good thing for our clients, because emotions sell. Pure and simple.
We are here for you. Would you like to find out more about how commercial videos are made? Read on or contact us right away and we'll tell you all about it over a cup of great coffee.
A good analysis is essential
We first need to answer three basic questions:
1. What is the objective of the video? We need to establish whether you are looking for an ad for your flagship product, a viral video focusing on a new service, a video explaining a new app to your clients, a branded video for your company, a success story featuring your clients or a hiring video for recruiting purposes. We’ll find out whether you are targeting new customers or whether you wish to engage existing clients and partners. In any case, we will ask a lot of questions. We will identify which type of video works best for you – and we'll tell you why. A well-crafted video with a clear message and one main objective tends to work best. And that's exactly what we'll design. Together. Just you wait.
2. Who are we shooting for? Now that we know what we want, we'll need to define a target group. Are we going to be making a video for children, teenagers or students? For employees or those looking for jobs? Or perhaps for your grandparents? Not sure who you want to target? All of the above perhaps? Certainly not, we know that for sure. Don't worry about a thing, we'll help you find the right focus.
3. Which platform works best? We’ll discuss whether your video should run on television or feature on social media. Or perhaps whether it would be best screened in the cinema. Or promoted on a corporate website, a campaign microsite or using an offline loop at a trade fair. Each medium and each channel comes with a range of implications for the creative process.
Each video is unique
We collected a fair amount of information during the course of our introductory meeting. Now it's time for the next step. Let's look at the two most common options of what happens at this stage:
Option one: We’ll shoot a viral video that will entertain, shock or move your viewers, break social media channels and reach thousands of potential customers. We've made videos like this before and we are ready to do it all over again. In such cases, the creative process begins with an internal idea contest where selected creatives[DK1] pitch as many interesting ideas as possible. Although great ideas are said to be priceless, you only need to foot the bill for sketches at this stage. We will then choose the best idea together, finalize a budget and come up with a script. We will discuss the first draft of the script together, modifying it as needed and then developing a final version. Once this has been approved by everyone, we’ll start preparing for the actual shoot.
Option two: We’ll shoot a video about your company or production process. In this case, the creative process takes place wherever you are located. Camera in hand, we will take a tour of your “home base” in order to find out anything and everything we need in order to develop a script which fully meets the requirements you expect of the video. We will then finalize the budget and prepare for the shoot.
Prior to production, the script will be checked by one of our external copywriters. If you like, we know how to go international. We’re more than happy to arrange high-quality translations and copywriting for a multilingual version of your video.
What happens on set
Perfect project preparation saves time and money. In addition to professionals and equipment, the budget will need to accommodate for actors, location rental, costumes and props, right from the moment the cameras start rolling. In case we'll be shooting at your company headquarters, you also need to factor in your employees' time. All the more reason for a thorough preparation stage. This may cover a wide range of activities including site inspections, consultations with the director, cinematographer and other film professions, location choice and organization, casting, costume rehearsals and the production or purchase of props, costumes and backdrops. Last but not least, it is essential to obtain the necessary permits, most often for aerial work with drones or for shooting in public spaces.
We come prepared for each and every shoot, both in terms of personnel and technology, so that efficiency and uncompromising quality reign supreme on set. We are fully capable of covering medium-sized productions with our own camera, lighting, sound and grip equipment. For larger productions or in the case of special requirements, we rely on trusted rental houses.
Postproduction magic from A to Z
Postproduction begins with a working edit of shot footage. The first rough cut only includes elements essential for your preliminary approval, i.e. titles, graphics, animation, effects, and an approximate voiceover. Once you give us the go-ahead, we pull out all the stops. In addition to finishing the above-mentioned components, we fine-tune the edit, color grade the image and prepare the sound design, final voiceover and sound mix. As for music, we can either provide an original soundtrack or make use of tried and tested music banks.
How to get millions of views
A thorough analysis of client needs and the right creative choices will ensure that your video finds its viewers, delivers the intended message, and generates revenue. However, before we start celebrating, let's make sure we've made the most of its potential. We'll discuss posting and sharing strategies as well as performance-enhancing tools designed to boost exposure and seeding options for your video on community sites and influencer marketing channels.
In fact, we can prepare a comprehensive strategy tailored to your specific needs. We know the right people. Our seasoned online and offline marketing professionals will help you launch the perfect campaign.
Full service advertising campaigns:
Jedeme Kostky, a campaign for KOSTKA - kolobka, s.r.o.
Jedu Kostky, a campaign for KOSTKA - kolobka, s.r.o.
Hej-Ty, a campaign for Nesehnutí
The BUT has turned to viral videos in the past, their latest is once again a success!
Great recruitment video made by BUT students! Brno might not be a great metropolis, but a coffee machine spewing dollar bills might just make you want to join the pack!
The Brno University of Technology launched a new promotional campaign called The Wolf of BUT.
The Faculty of Electrical Engineering and Communication Studies has created an eye-catching invitation for prospective students.
The promotional video attracts students to the Faculty of Electrical Engineering and Communication Studies of the Brno University of Technology, providing a witty introduction to individual fields of study and a celebration of the benefits of student life
The Brno University of Technology published another original recruitment video, unparalleled in the Czech Republic.
The Brno University of Technology has a great sense of humor!
The Brno University of Technology is hoping to attract new students in a rather special way.