OC Olympia Brno
Client / Brand
OC Olympia Brno
Realization
Series of fashion reels and online fashion masterclass
Platforms
Social networks, LED screens
The campaign for the Olympia Brno shopping center focused on promotion spring fashions - trends, tips and tricks for the upcoming season.
Leading Czech stylist Filip Vaněk and fashion influencer Alex Sedláčková presented its fashion know-how through a dynamic minute series about style and fashion, in which they present the collections of the tenants and highlight the latest fashion trends.
Spring series on style and fashion
- 1 campaign teaser video 4 videos of fashion masterclasses with Filip and Alex 13 Product fashion reels For the In Style!
- production, we built two fashion studios – one for masterclass videos and another for product fashion reels.
- The connection to the online campaign at OC Olympia was reinforced through video totems, where product reels played in a loop, featuring animated brand presentations from various stores.
- We also engaged OC visitors and Instagram fans, giving them a chance to win a shopping experience with Filip and Alex worth 2× 20,000 CZK.
Project goals
Brand awaresness
Fashion brand product showcase
Online reach
Summary
3 552 600
Total campaign impressions
1 694
Instagram users join the consumer contest
14%
Increase in Instagram fan base
