OC Olympia Brno
Client / Brand
OC Olympia Brno
Realization
Summer campaign, Events, concerts, aftermovie
Aftermovie NEJ Léto
NEJ Léto at Olympia Brno and Our Recipe for Record-Breaking Attendance
8 extended weekends, 64 days of non-stop action – from extreme shows to family-friendly experiences.
86 performers and a packed program that attracted massive crowds.
High-flying daredevils on a mega ramp and Europe’s first-ever pool flyboard show.
Music festival featuring a concert by Sebastian and performances by stars like Tary and FIZI.
Winter magic in the middle of summer – snowmen in the world of Frozen and much more.
Live performances by Paci Pac, Lollipopz, YesBrothers, Andrea Kalousová, and Sebastian!
NEJléto delivered record-breaking attendance and redefined summer entertainment in a shopping mall.
Project goals
Shopping center traffic support
Brand Loyalty
Social Media Content
Summary
37
performers, shows, attractions, workshops
64
Days full of fun and family experiences
4 500 000
Social media impressions
