Fall isn’t just about cooler days—it’s about bold style!
For the campaign, we created four product fashion reels, three lifestyle interviews with influencers, and an aftermovie.
- Fashion reels series with 23 brands – showcased fashion brands in dynamic video content.
- Brand connection with top fashion trends – positioned the mall as a style hub.
- Influencer marketing for broader reach – campaign faces boosted organic reach online.
- Cross-channel promotion strategy – influencer content amplified campaign impact.
- Campaign faces & fashion influencers – Annie Camel, Michal Gajdošech, Simona Kuklová.
- Full-service campaign execution – production and coordination with mall tenants.
Autumn brings not only cooler days but also a serious dose of style!
Project goals
Presentation of fashion brand products
Boosting foot traffic and sales